It's no secret that collaborations are a low-effort and low-cost way to grow your email list.  

But with great collaborations, come great responsibility. 

Just kidding, that's not actually a saying. BUT. There are a lot of responsibilities that come with collaborations, such as: 

• tracking lead sources from each collab so you know exactly where and how people discover you on these internet streets 
• measuring lead quality from different collab opportunities to determine which types of collabs are a valuable investment of your time and effort AND 
• prepping your email list for upcoming collaborations to avoid high unsubscribe rates from existing email subscribers while promoting your collabs

That's why I'm sharing the exact process and workflows for leveraging your email marketing platform so you can confidently and effortlessly monitor the results of your collaboration and make data-driven decisions for future collaborations that are worth your time and commitment.